About us

Inspired by Jonalda. Made for Every Pet.

Every brand has a beginning. Ours started with a dog named Jonalda.

Jonalda wasn’t simply a pet. She was the kind of companion who could turn an ordinary walk into an adventure and somehow make even the busiest day feel a little brighter. Curious, energetic, and always ready to explore, she reminded us how much happiness animals bring into our everyday lives.

But living with Jonalda also taught us something practical: finding pet accessories that combined comfort, functionality, quality, and thoughtful design wasn’t always easy.

Some products looked great but weren’t practical. Others were functional but uncomfortable. And many simply didn’t feel like they were designed with real pets and their everyday lives in mind.

That inspired us to create something different.

The Jonalda Story

The Jonalda Story.

Our store was founded on one simple idea: pets deserve products designed with their real-life lifestyles in mind. For our dog, Jonalda, walks turned into spontaneous adventures, and cozy evenings at home were filled with endless playtime. We began searching for pet accessories that could make these everyday moments easier and more enjoyable—from essentials for walks and travel to convenient accessories for living at home. What began with one dog gradually evolved into a larger mission. We realized that millions of pet owners are looking for the same thing: products they can confidently choose for their beloved pets.

And so, inspired by Jonalda, our store was born.

More Than Pets

To us, pets aren't just animals living in our homes.

They're the ones waiting at the door.

They're our walking partners, travel companions, alarm clocks, entertainers, and occasionally the reason something mysteriously disappears from the kitchen.

Most importantly, they're family.

Jonalda taught us that.

And her name continues to remind us why we started: to make everyday life with pets a little more comfortable, joyful, and full of adventure.

From Jonalda to yours.

For Everyday Adventures

Thoughtfully selected pet essentials designed for comfort, play, travel, and every adventure you share together.

Made for pets

Inspired by Jonalda, we create accessories that bring comfort, joy, and adventure to every pet.

Inspired by love

Inspired by love, created for pets, and dedicated to making every shared moment happier, safer, and better.